Match the seller and the insured entity
Check the legal business name, trading names and selling territories against the quote. Bring the marketplace’s current certificate instructions to the provider. Ask about additional-insured wording and product categories before assuming a standard certificate will be accepted.
Does the proposed certificate meet the current account-specific request?
Describe the entire product chain
Explain whether you manufacture, import, distribute or sell private-label products. Include suppliers and every relevant product category. A supplier’s policy does not establish your own protection as a seller, and fulfilment services do not remove every product liability question.
Are all products and countries of sale in the accepted description?
Make the next conversation useful
Bring the current documents and explain any changes. These details are a useful starting point:
- Product list and supplier details
- Sales split by country and marketplace
- Annual revenue and forecast sales
Ask the provider to connect its answer to the actual policy or eligibility terms, including exclusions, dates and reporting conditions. Keep the confirmed answer with the offer.
Sources & further reading
General insurance principles and the jurisdiction-specific references below support further reading. Examples are illustrative; individual policy terms require provider confirmation. Content updated October 11, 2026.